What is SEO?
What is SEO?
SEO (Search Engine Optimisation) is the activity of improving and promoting websites/ online stores in order to increase the number of visitors.
There are many aspects of SEO that are interrelated and are often interdependent, from the keywords on your site to the ways in which other sites link to your site. SEO also refers to providing an appropriate structure of the site in order for its content to be read by search engines. Optimization efforts are associated with constant activity in social media and blogs in the webspace.
Search engine optimization is not only for search engines like Google, Yahoo, and Bing but also for people.
A basic rule for SEO: if your site is optimized in a way that is most useful to Internet users, it will also be useful for search engines. As a result, search engines will rank it in good positions.
Useful sites will gain a high Page Rank, as other sites will place links to the quality and relevant content in it. The more links from other quality sources of information a site receives, the higher the assessment of its importance that Google and other search engines will give it will be.
When search engines find a site useful to users, they will rank it in a good position in keyword search results, which will increase the traffic to it ( the visit of Internet users who make a search query and find the site at the top of the results from a search, which the search engines provide).
Search engines are important to your business because nowadays most of your actual and potential customers regularly use them to search for information about goods and services. By using SEO techniques properly, you can offer information about your business before your competitors have done so.
How do we improve the visible content on our site page?
Search engines have limitations on how they interpret site content. A web page does not always look the same to the web user and the search engine.
There are various technical aspects in the creation of the page, which must be covered in order for the site to be convenient for both the user and the search engine.
In order to be ranked in the search list results, the most important content on your site must be created in HTML text format. Images, Flash files, Java applications, and other non-textual content are often ignored or viewed as low-value items for the site. To make sure that the words and phrases you type for your site visitors are visible to search engines, you need to put them in the HTML code.
Gif, jpeg, png must be “labeled” with an alt attribute, which provides search engines with a textual description of the images.
Navigation text links can be placed on the search boxes, which can be crawled by the search engine.
The information in Flash and Java plugins can be supported by text on the page for the search engines to read.
Audio and video files must have accompanying text descriptions in order for the keywords used in them to be indexed.
Many websites have problems with indexed content, so you can check what the search engines see on your site( seo-browser.com). You can see the text that search engines read and the order in which they do it. The tool gives the impression that the images and other “rich” content on the site that the user sees on the page, do not really exist for search engines. If you enter the alt tag that describes them, it will be present in the search engine.
Usually, the visible part of the page is arranged in five main areas: header of the page “header”; top of the page – horizontal navigation bar; sidebar ( left or right of the page); the essential content of the page, located centrally; “Footer” – at the bottom of the page.
The search engine traverses the header and the horizontal navigation vertically from the top to the bottom, continues down and horizontally from left to right – reaches the bottom of the page “footer”.
The most important content is centrally located. It must be unique.
The header, horizontal navigation, sidebar, footer are visible on each page.